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Made in the USA – Our oatmeal formula pet shampoo is pH balanced, alcohol free, paraben free, PEG-80 free and is highly recommended for moisturizing dry skin & providing itch relief • Oatmeal Formula – This coconut lime verbena scented pet shampoo is great for moisturizing dry skin, cleaning dirty coats, & itch relief. The thick lather rinses off clean & keeps your pet looking and smelling clean • Less is More – Wahl has a higher concentrate of a coconut-derived sodding agent, which means you don’t have to use as much product as other dog shampoos. A little shampoo goes a long way and provides a rich lather that’s easy to rinse off • Allergy Friendly – Our dog icon, Rocket, was designed in the image of our family dog, Cooper — a goldendoodle who has severe allergies. We’ve found this shampoo to be safe and effective for him. We love the smell too! • The Brand Used By Professionals – Wahl has been serving professional vets and groomers for over 50 years. As a company of animal lovers, we believe your pet deserves the very best.